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All About Trademark Registration for your Brand in the UAE

By Sakshi Srivastava - 15 Apr 2022 Last Updated: 16 Apr 2022
All  About Trademark Registration for your Brand in the UAE

Table of Contents 

  1. 1. What is a Trademark?
  2. 2. What Kinds of Trademarks Can Be Registered in the UAE?
  3. 3. Advantages of Trademark Registration in the UAE
  4. 4. Steps to Protect Your Trademark in the UAE
  5. 5. Canceling a Trademark Registration in the United Arab Emirates
  6. 6. Conclusion

The UAE's world-class business infrastructure, entrepreneurs and investors from all over the visitors come to the country to establish their operations. It has increased market competition. Many businesses may find that their brand name or logo has been copied without their permission, which can have a negative impact on their business. And this is where UAE trademark registration can help. Legally registering your trademark, which can be a symbol or a name, in the UAE protects your business. In this blog we discuss everything related to the registration of Trademark.

What is a Trademark?

A trademark is a brand name, symbol, or logo used by manufacturers to identify their legally registered or established goods and services. It can be a name, a word, a figure, a signature, a letter, a title, a drawing, a symbol, a title, a seal, a tax stamp, an advertisement, an image, an inscription, or any other intended combination.

In the United Arab Emirates, trademark registration is handled by the Ministry of Economy (UAE). A trademark is recognized in all 7 emirates (Abu Dhabi, Dubai, Sharjah, Umm Al Quwain, Ras Al Khaimah, Ajman and Fujairah).

In the UAE, trademark registration is valid for ten years; further extensions require additional fees, and registration can be renewed for the same period.

What Kinds of Trademarks Can Be Registered in the UAE?

When registering trademarks in the UAE, there are a few restrictions to keep in mind. If you want to register a UAE trademark, it must not include any of the following terms:

  • Violations of public morals and religions

  • Signs for the Red Crescent and Red Cross

  • Third-party names or titles

  • Other well-known trademarks' direct translations

Advantages of Trademark Registration in the UAE

Here are some of the advantages of Trademark:-

  • A trademark can aid in the protection of your company's identity.

  • Defending you against the use of a similar trademark "Concrete Proof" of your legally protected rights

  • It does away with the need to rely on "common law" rights (passing off)

  • Registration protects you from others who sell similar but defective goods/services.

Read More: E-Trader License in Dubai Mainland

Steps to Protect Your Trademark in the UAE

These six steps will result in the registration of a trademark in the UAE:-

Research Current Trademarks

The first step in trademark registration is to determine whether or not the desired trademark is already in use. You can accomplish this by conducting an online search. You won't be able to take it if the brand is managed by a different organization. You can proceed if you ensure that no one accepts the trademark.

Fill out an application and send it to the Ministry of Economy

The application form must be completed on the MoE's website, which governs the trademark registration process.

You must submit the following documents with the form -

  • Trading License with Power of Attorney

  • Applicant's contact information

  • A trademark design sample ID or Passport of the person signing the application form

  • List of goods and services to be safeguarded

  • Apply once the documents have been uploaded.

Pay the Charges

Pay the Ministry's required fees. The cost of registration in the UAE does not include any legal translation fees that you may be required to pay. You can make your payment through an online e-services portal.

MoE Approval of Application

The Ministry will review your application once it has been submitted. As a result, be cautious and precise when filling out the application, as any missing or incorrect information may result in your application being rejected. However, if this occurs, applicants have the option to appeal or modify their application as needed. In any case, if there are no issues with the application, it will be approved in about 30 days.

Advertise the Announcement in 2 Arabic-Language Newspapers In Your Area

Once your trademark has been approved, you must have an announcement about it published in the official journal as well as two local newspapers. The Applicant will be required to publish the brand announcement in two local Arabic-language newspapers at an additional cost.

Members of the public have 30 days after the announcement is published in two Arabic-language newspapers in the UAE to object to the trademark. If someone objects to your trademark during that time, the Ministry of Economy will review it and either reject it or notify you.

Keep in mind, however, that the Ministry only publishes the announcement at the end of each month, so applicants may have to wait nearly two months to have their trademark registered in the UAE.

Obtain the Certificate of Trademark Registration

Assume no one has objected to your trademark during that time period. In that case, the Ministry of Economy will issue you a certificate of registration for your UAE trademark. The certificate will include important information such as the trademark's registration number, the trade name and owner's name, the trademark itself, and a description of the goods and services covered by it

Trademark Registration Renewal in the UAE

A trademark registered in the UAE is valid for ten years and must be renewed at an additional cost after that. When the validity of a trademark registration expires, you have three months from the date of expiry to renew the registration. However, for each month that the trademark renewal is delayed, you must pay a fine of AED 1,000. Renewal of trademarks in the UAE follows a similar procedure to registration.

We can provide you with a step-by-step guide on how to renew through the website -

  • After selecting 'Trademarks' from the Services page on the Ministry of Economy's website, select Modification and Maintenance Services.

  • From the dropdown menu, select 'Trademark Renewal.' In addition to completing the application form, you will be required to submit a copy of your previous certificate of registration. Your trademark registration will be renewed within a month after you pay the renewal fee.

Canceling a Trademark Registration in the United Arab Emirates

You can do so by visiting the website of the Ministry of Economy. Here's how you can go about it:

  • On the 'Trademarks' page, there is a service called 'Cancel Registered Trademark By Owner Request' under Modification and Maintenance Services. Those who wish to cancel a registered trademark may do so by selecting this service and completing the application form and submitting the required documents. A copy of the old registration certificate is the main document required to cancel a trademark registration. Other documents, on the other hand, may be required on a case-by-case basis.

You must pay the cancellation fee once you have applied. If the application is approved, you must publish a notice of cancellation in two local Arabic-language newspapers before the procedure is completed.


We understand that it is difficult to do everything on your own when you are handling the business on one side'that is why our experts at Dhanguard will handle it for you. We handle everything from applying for a trademark to renewing it.

For more information connect with Dhanguard. Get in touch with us right away - we'd be delighted to help!

Dhanguard provides the business setup and company formation services in Dubai, UAE with the guidance of our professional team of consultants. Faster and hassle-free company setup in Mainland and Freezone in UAE.

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